With the information age bombarding consumers with messages 24/7, you need to step up and own the conversation with your tribe, and if you don’t, you are going to seriously lose out.
Just as the internet allows us the check the time, weather and the credentials of a potential date, at the touch of a button, it also allows brands to communicate with their audiences in one simple swipe.
While stories still need to be real, raw and relatable if connections are to be made and relationships nurtured, advancements in technology means it is no longer a newspaper editor who is the gatekeeper when it comes to being heard, but you.
There are now more opportunities than ever to get your message heard and your business seen, but to also ensure people understand who you are and what you stand for so they can they decide if they want to be a part of what you have to offer.
While this might be out of your comfort zone and a shift in long held practises, when brands become their own content creators and publishers, they take back control and give savvy consumers the valuable, relevant, shareable content they have been looking for. Now is the time to forget about delivering one message and dictating behaviour and instead the time to start engaging in conversations that spark the imagination and lead to proactive action.
Stories can be communicated via blogs, websites, posts on Twitter, images on Instagram or in gritty docu-films and because the costs involved are less than traditional advertising methods, if something isn’t working, there’s the bandwidth and fluidity to make the changes needed, so they do.
Richard Wilson, CEO of CLICKON MEDIA, said, “We have seen first-hand the power brands have when they start to become their own publishers. Standing up and telling your story, the way you want it to be told, to the people you want to tell it to, can make a massive difference in brand loyalty and make you stand out from the crowd. You no longer need the permission of anyone else to go out there and engage with audiences, however, as the media landscape continues to change, if you want to survive, you need to be nimble, think on your feet and execute your plans quickly and if you don’t, you will fall by the wayside.”
CLICKON’s Creative Director, Benjamin Potter, said, “The seas are rapidly changing when it comes to communicating with your tribe and if you want to get ahead you need to be embracing all that the world of technology has to offer and that means owning your story. Social platforms are here to stay and because they have democratised advertising, brands are now in stronger position when it comes to telling their stories than ever before. There is no doubt that, when done well, social media marketing and content creation lead to more customers, more traffic, and more conversions, so don’t hang around, get involved and you will see all those rewards and more. The longer you put off starting to work this way, the more you have to lose, so why not get in touch with us and look at how you can be bold and own your conversations?"
Previous Article
