The time you post on social media can make or break your levels of engagement
- We will discuss the following social media platforms: Instagram, Facebook, Twitter, and LinkedIn, as we have found these are most relevant for our business, but it is down to you to research what works best for your business and your audience.
- Social media has the ability to increase the reach of your brand and really showcase the amazing content you are producing, it is therefore, your duty to maximise your efforts when using these platforms.
There is no set answer for the perfect time to post, but by taking into account when your audience is most active on social media across each platform, you will better equip yourself for higher levels of engagement. There are many factors you need to consider: time zones, app active hours, audience active hours, your marketing goals, etc. It will be impossible to figure out the perfect time to post, but with this article, hopefully, you will get closer to finding the optimum time for your business.
Instagram is primarily for use on mobile devices, therefore the most logical time for highest activity would be the hours when people are not engaging in work. Approximately 60% of US users, use the app daily, again, with their time of most activity being outside of their working hours. Bearing in mind, that the two most optimum times are considered at around 1pm, during the lunch break, and at 5pm, at the end of the working day.
The best day to post was found to be a Friday, maybe that is because people like to think they work a 4 day week and end up using their phone more, regardless, be ready for higher levels of engagement and don’t make the mistake of not answering to that engagement.
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66% of monthly Facebook users use the platform daily, and it works well on both mobile and desktop, so it can easily be checked at home, the office, and on the go. But, you need to consider how your audience will use Facebook to deduce the best time to post. For industries, the best time to post is generally 9am, as this is when the platform’s users are most active. People are just arriving to work, have sat down at their desk and are getting ready to ease themselves into a day of work. Similarly, people generally decide to take their lunch break from 12-1pm, and once again, clickthrough rates will on Facebook will spike.
The best days to post on Facebook appear to be Thursday to Sunday, but this is subject to change depending on your target audience, so do your research and make the most of the free analytics available to you on Facebook and most social media platforms.
Much like Facebook, Twitter can work optimally on mobile and desktop, so its users have very easy and ready access to this social platform. Posting time for this platform will also depend on the way its audience choose to use it, as some see it as a way to wind down on commutes or work breaks, and others can think of it as an RSS feed. Users are approximately 31% more likely to recall what they saw on Twitter than remember what they saw while browsing in general, so not only do you have to consider the best time to post, but you have to make sure that you are making the most of your post. Optimum times are 8-10am and 6-9pm which seems obvious, as this is in line with the morning and evening commutes.
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Since LinkedIn was founded back in 2002, it has now reached 260 million users logging in every month. What you need to consider here is the demographic of LinkedIn, as it is generally speaking, more popular for professionals, and as a result, it is used Monday - Friday, during working hours. Again, like most social platforms, it is available to use on both desktop and mobile, but if professionals are using it during working hours, it is safe to assume they will probably be on a desktop. Aim to post on this platform from 10am-12pm for optimum engagement levels. Also consider how you present your content here, as the type of language you use will probably differ from the likes of Instagram and Facebook.